1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Create additional value on your web pages. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. Don’t hesitate to advertise their products also, if they are not in competion with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place an opt-in form on your site for a monthly newsletter or discount coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. It’s a good idea to add a link such as ‘Recommend this site to a friend’ and when they click on the link it automatically opens their email program and the subject line is already filled in with something like ‘You may be interested in this’, keep it simple.

6. Keep your website brand consistent on all of your pages so that your visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Always have a ‘Policies’ page which clearly states your mission and principles in regards to customers. Be sure to post a ‘privacy policy’ so your customers know they’re safe on your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted in for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with emails they no longer wish to receive.

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