Everything about the trade show environment is faced paced. The set up, the sales, the pace of the day, and even the production and use of the trade show video displays, which characterize more and more of trade show marketing, is faced pace.
While video production for the producer can mean long hours in the editing room, frequently on weekends, the client’s reality is an unquenchable need for a finished product, on his desk, or in his
computer, by Monday morning. No sooner is one project done, then the scenario develops for another situation leading to another difficult deadline demand in a matter of days.
A post trade show video shoot deadline is totally different from the perspective of the client and the vid eo producer. If a trade show took place on a Thursday, then by late Thursday night or early Friday morning, the client is back home with his wife and family. Or maybe he never left the office at all, and simply had assistants managing the show. The video producer, on the other hand was busy shooting all day Thursday. Thursday night he’s reaching back to his editing room, and Friday, with little or no sleep the night before, he’s laboring with his crew to edit the project. And have it completed by Monday morning. From the client’s perspective the project is no big deal. We’re talking about a mere three to four minute highlight video . He’s not thinking about how long it takes to find the appropriate background music, create the graphics, go through the footage, synchronize everything, and get opinions and revision suggestions from other members of your company. And every time a video producer knocks himself out and makes another deadline, that’s proof to corporate marketers that he and every other video producer can and must be able to produce videos with this type of rapid turn around time.
The willingness of professional video production companies to put up with this kind of deadline pressure is varied. The spectrum of opinions on the question was illustrated by a recent blog discussion initiated by a young videographer facing repeated deadline demands from his biggest client. The answers ranged from no! to raise the prices, to set a set fee for weekend work.
Some companies will not put up with this type of pressure at all, and publish turn around times that average much longer. One company, for example, declares that their average turn around time is 2 months, and their most rapid turn around time is 2 weeks.
Winmax Video, Winmax video Production of California, has a novel approach to handling rapid demand project. Winmax has created a video production system much like a factory assembly line. Each video is dived into 30 second segments handed over to a different production team. The teams work simultaneously and consistency is ensured by an expert supervisor. A 3-4 minute video is edited by 6-8 teams, each faced with the less formidable task of producing a 30 second video. Winmax can thus produce a 3-4 minute trade show video, trade show video display, trade show backup video, tradeshow videos in as little as 2-4 days with an average turnaround time ranging from as short as 7 days.

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